Meridiani Showroom
Milan, Palestro

Partner: Andrea Parisio, Art Director e Designer, Milan
Project: Corporate
Artists: Marco Tirelli, Franco Guerzoni, Agostino Bonalumi, Luigi Mainolfi, Paolo Ventura,  Mirco Marchelli, Paolo Maggis, Michael Ajerman, Roberta Savelli,
Gianfranco Asveri, Enzo  Esposito, Paolo Serra, Medhat Shafik
Period: 2020
Place: Milan, Palestro

Meridiani, specialising in creation of sophisticated designer furnishings made out of  carefully selected materials, has displayed its collections alongside contemporary artworks  for many years. Two monobrand boutiques in Milan pair design with art to create refined  spaces in a classic contemporary mood. The new set-up of the two locations, with their  recently redesigned products and settings, makes the showroom into a true home scenario  that welcomes visitors in an intimate atmosphere, while the store is a more neutral, flexible  space designed to set off the products themselves. In both cases, the common  denominator is balancing of use of refined materials and the choice of simple forms and  neutral colours, in which the artworks play a key role setting off the furnishings and  accentuating the volumes of the architecture.